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Private Health Insurance with GP Cover - Our Virtual GP Service

Get access to a GP when you need it most, no matter where you are in the UK with our virtual GP service.

Log in / Register 0345 222 3706*

The virtual GP service is available to all new and existing Freedom Elite, Freedom Essentials or Freedom Your Choice customers.

If you’re looking for private health insurance with GP cover, you’ve come to the right place. At Freedom Health Insurance, we understand how important it is to have access to a GP and get support when you need it the most, especially since NHS GP appointments are difficult to access. We are therefore pleased to announce the launch of our new virtual GP service available to all our UK health insurance customers at no additional cost, with any cover option you choose*.

How does private health insurance with GP cover work?

You’ll have access to GP24 when you join any of our UK health insurance plans (excluding our Freedom Worldwide international health insurance plan). The virtual GP service, GP24, delivered in partnership with Health Hero, gives you the option to have a phone consultation with a GP 24 hours a day, 7 days a week, 365 days a year wherever you are. Benefits include access to medical advice, reassurance and medical diagnosis when you need it the most.

With e-consultations you get access to an online video consultation with a GP from the comfort of your own home, place of work or wherever you are, between 8am and 10pm, 7 days a week (excluding Christmas Day), allowing you to speak to a GP at a time convenient to you.


GP24 - Virtual GP

With our private health insurance plans with GP cover, you benefit from:

  • 24/7 access to a GP via telephone - phone consultations are unlimited and available 365 days a year (except Christmas Day)
  • Live online video consultations – 8am to 10pm daily (excluding Christmas Day)
  • Access to your consultation history and medical notes through your GP24 online account
  • Open referral letters for further treatment
  • Private prescriptions delivered to your door or available for collection at your local pharmacy (there is a non-refundable charge for prescribed medication and delivery)
  • Option to submit details of your NHS GP surgery and preferred pharmacy to facilitate the sharing of notes and prescription fulfilment
  • Access to your health information online
  • Message a doctor service for quick responses to your medical questions

Don’t worry, your personal details and medical history will be kept confidential, just the same as your records with your usual doctor.

How do I access the GP24 service?

To access our virtual GP service just call 0345 222 3706* or visit to book an online video appointment. You will first need to register online before being able to book any GP consultations. Please have your health insurance policy number at hand.

This brief guide introducing our GP24 service will also provide you with more information. 

Who can access the GP24 service?

The virtual GP service is available to all UK-based clients with a Freedom Elite, Freedom Essentials or Freedom Your Choice private medical insurance policy. This includes individual policies, family and business insurance policies.

Patient Satisfaction Overview

Our private health insurance with GP cover plans makes speaking to a GP when you need medical advice a quick and easy process. Results based on a customer satisfaction survey completed by Freedom clients who have used the GP24 virtual GP services. 

of patients rate the overall experience they received through GP24 as excellent, very good or good

of patients would recommend our virtual GP service to a friend or colleague

of patients rate the medical appointment booking process as very good or good

Patient Testimonials

Anonymous Patient 1
“Very good and convenient service which needs to be publicised more.”
Anonymous Patient 2
“The whole process and consultation were easy and efficient. Doctor was very friendly and understanding.”
Anonymous Patient 3
“Prescription issuing and coordinating very easy and simple.”


What is virtual GP?

With our virtual GP service you can contact and speak with a GP wherever you are at a time that suits you. You can have consultations and order private prescriptions through a doctor 24/7 using messaging, phone and video call services.

What are the benefits of having private health insurance with GP cover?

There are so many benefits of the virtual GP service, including:

  • Flexible appointments - you can access a medical professional for an appointment at a time that suits you 

  • It’s convenient - there’s no need to travel to physically visit a GP and you can call a doctor from wherever you are 

  • You can easily order prescriptions and get medication delivered to a nominated address or pharmacy
  • Limitless contact - you can access the virtual GP service and speak to a doctor as many times as you like as there are no video or phone call limits

  • Better communication between you and a medical practice, giving you the best experience possible

  • Access to your online records so you can review relevant, up-to-date information about your health

Essentially, investing in a private health insurance policy with GP cover will keep you and your family in good health as you can access the medical advice and care you need with ease, improving your health and wellbeing.

How can businesses benefit from private health insurance with GP cover?

For employers, offering your staff private health insurance which includes GP cover can have many benefits, including:

  • You can reduce absenteeism as employees will have quick and easy access to the care they need. The quicker they can speak to a GP, the quicker they can recover and return to work

  • Your employees will feel valued and have greater job satisfaction knowing they’ll have access to the medical advice they need at a time that suits them

  • You’ll be able to support the physical and mental health of your staff which can lead to greater productivity

  • You’ll be able to attract and retain more employees - private healthcare insurance can be attractive to prospective candidates and existing staff alike

How do I book a GP appointment online?

Booking a virtual GP appointment is quick and easy! You just need to register on and then you can book your GP appointments at any time by logging into your online account. To register, you will need your health insurance policy number.

Is there a limit to the number of calls I can make?

No. Patients can contact the virtual GP advice line as often as needed, with no limit to phone or online consultations.

Will I still need to see a GP in person?

Most patients receive the advice, reassurance and, where appropriate, diagnosis they need from the virtual GP doctor appointments. GP24 doctors can assist with most health concerns, but if a patient’s symptoms require a physical examination, or need a repeat prescription, they may be referred to their own GP.

An additional benefit that’s available with our Freedom Elite policy includes private GP fees.

Can the GPs issue a prescription?

Yes, virtual GPs can arrange and electronically authorise private prescription medication. The online pharmacy will then contact the patient to arrange delivery of the medication to a nominated UK address. The pharmacy will take payment via credit or debit card.

Private prescription medication is subject to a full consultation with the GP taking into consideration presented symptoms, medical history and any current medication. Medication will only be issued where the GP believes it is clinically appropriate, on a case by case basis. Where appropriate, and as advised by the GP, private medication can be collected from a local pharmacy nominated by the patient. There is a non-refundable charge for prescribed medication and delivery.

Can the GPs issue referrals to specialists?

Should the GP feel that a patient would benefit from a specialist assessment or further medical treatment they can provide an open private referral letter. This referral is for private medical care only and will not be accepted for services in the NHS. Referral letters can be posted or emailed directly according to patient preference. Please note the private referral is not a claims authorisation. Patients will still need to contact Freedom Health Insurance prior to receiving any treatment, unless self-funding.

Can a private GP refer me to NHS facilities?

Our virtual GP service will refer you to private medical treatment if it is necessary. That said, you are always free to visit a GP and use NHS services if you wish - private health insurance policyholders are still eligible for NHS services

What happens if I don’t have internet, can I still have a private prescription over the phone?

Yes, our virtual GP service doesn’t require an internet connection to access the GP. Our telephone consultation service provides 24/7 telephone access to a GP, and should the doctor feel it was necessary, they can issue private prescription medication and open referrals, remotely.

Does private health insurance cover GP visits?

It’s worth bearing in mind that not all private health insurance policies will cover you for GP visits and services, but there are policies offering digital GP appointments. Here at Freedom Health Insurance, all customers who are on one of our health insurance plans (excluding Freedom Worldwide) will benefit from access to our virtual GP service, which is convenient when you need to speak with a GP quickly and easily.

In terms of in-person GP visits, our Freedom Elite policy offers additional cover for GP fees. Please refer to our Policyholder’s Guide to Cover for more information.

Please note that we are unable to cover treatment for chronic and pre-existing conditions which you had before joining one of our insurance plans.

How much does private health insurance with GP cover cost?

The cost of private health insurance with GP cover will depend on a number of factors, such as the type of policy you choose, level of cover and your age. Our virtual GP service is included at no extra cost with any  to customers on our Freedom Essentials, Freedom Elite and Freedom Your Choice policy, so you’ll have access to a virtual GP on a plan that suits your budget and needs.

You can find out more about how much private medical insurance costs or get a quote here.

See more FAQs

GP24 is not yet available to Freedom Worldwide customers