Launching 1st October 2025
At Freedom Health Insurance, we believe private medical insurance should deliver more than cover alone. Effective 1st October 2025, we are launching Freedom 360, a new digital health and wellbeing toolkit designed to provide support to our group members across the UK.
Freedom 360 combines trusted healthcare services with exclusive wellbeing discounts, delivering extra value to both group scheme members and individuals.
What is Freedom 360?
At Freedom Health Insurance, we created Freedom 360 to give our group members more than coverage alone. This digital toolkit takes a holistic approach, supporting every aspect of health and wellbeing.
- Freedom Partners: four high-value health and wellbeing services offering practical, emotional, and clinical support.
- Freedom Favourites: offering discounts from health and wellbeing brands to help members look after their health and lifestyle beyond traditional cover.
Together, Freedom Partners and Freedom Favourites make Freedom 360 a complete digital health and wellbeing toolkit, offering members everyday value and support beyond insurance.
Freedom Partners: Four Digital Health Providers
Our carefully selected Freedom Partners provide quick and convenient access to professional support:
- Freedom Digital GP – Unlimited 24/7 video access to UK-based GPs, physiotherapists, pharmacists, and mental health specialists, provided by eMed powered by Livi.
- Skin Analytics (NEW) – Digital skin checks to identify potential issues, including early signs of skin cancer, with fast, expert-reviewed results.
- Freedom Wellness (NEW) Group schemes only – 24/7 confidential support with qualified experts to help manage stress, anxiety, family challenges, and everyday life. (Exclusively available to group schemes in the UK)
- Reframe Cancer (NEW) – CQC-regulated cancer support, with dedicated nurse specialists and case managers providing personalised help from diagnosis to recovery.
Freedom Favourites: Health and Wellbeing Discounts
Freedom Favourites is our handpicked collection of UK wellbeing discounts. From fitness and nutrition to diagnostics and skincare, these offers help members take proactive steps towards better health and a balanced lifestyle.
Why Freedom 360?
Freedom 360 was developed in response to the evolving healthcare needs of the UK, with more people looking for flexible, digital ways to access care and support. Our toolkit provides members fast, reliable, and clinically backed services that fit around modern lifestyles.
By combining trusted health services with exclusive wellbeing discounts, Freedom 360 makes it easier for members to get the right care at the right time, whether that means speaking to a GP online, gaining peace of mind from a skin check, or finding support for life’s everyday challenges.
When Will Members Get Access to Freedom 360?
All new group and individual policies starting on or after 1st October 2025 will include Freedom 360 automatically. Existing policies will gain access at their next renewal date, ensuring every member can benefit from the full toolkit in line with their policy cycle.
Freedom 360 for individuals
Freedom 360 has been designed to deliver value to both businesses and individuals across the UK:
- Group schemes in the UK – Group members receive the full Freedom 360 toolkit, including the exclusive Freedom Wellness service, which is only available through employer schemes.
- Individual members – Freedom Elite and Freedom Essentials policyholders have access to eMed, Skin Analytics, Reframe Cancer, and all Freedom Favourites discounts. Freedom Wellness is not included for individual policies.
Looking Ahead with Freedom 360
Freedom 360 reflects our commitment to going above and beyond traditional insurance and evolving with the needs of our members. It provides everyday value, supports healthier lifestyles, and ensures expert help is always within reach.
For more information on the Freedom 360 toolkit, contact our team on 01202 756 350